Posted by: Gabriele Paolacci | September 29, 2010

Cross-Cultural Research

A remarking feature of AMT is that tasks can be confined to only workers who live in specific countries, allowing for focused comparisons between subjects from two or more groups. This can eliminate many of the barriers to conducting cross-cultural comparisons of basic psychological processes (e.g, finding a subject pool in the country of interest). An example of such research can be found in Eriksson and Simpson (2010), who used AMT to recruit participants from the US and India and asked them to complete a questionnaire. As Mechanical Turk is populated by an increasingly internationalized workforce, we foresee large scope for cross-culture comparisons in the future.


Eriksson, K., & Simpson, B. (2010). Emotional reactions to losing explain gender differences in entering a risky lottery. Judgment and Decision Making, 5, 159–163.


  1. Thankx Man (:

  2. Looks like you do really interesting research. I’m all for outsourcing and crowdtasking. I’m also a big supporter of smart systems that reward workers and make people feel like their work is fairly rewarded and stable. This has been a big problem for Mechanical Turk, and I’ve documented some of the issues at Broken Turk blog ( Check it out and see what Amazon hasn’t quite gotten right about their crowdsourcing platform.

  3. Your blog is very interesting. You might want to give a look at this blog post, if you haven’t read it already:

    Good luck with your mission!

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